• Linkedin
Home / General And Entertainment / Why hiring a Sales or Business Development person in Indian software industry will always end up in a failure?

Why hiring a Sales or Business Development person in Indian software industry will always end up in a failure?

Most of the Indian software companies will hire a Business Development person with the expectation to add more customers to their portfolio or to achieve more revenue. But this plan will always end up as a flop show and the company will start to think it’s all because of the non-performance of their BD person. The company thinks the solution to this is to fire the current BD person and to hire a new one.

Business Development person
Business Development person

In a typical situation an Indian software company will hire an experienced BD person with high salary & asks him/her to go & get let’s say 1 crore worth of business for their company. But the company will not give any leads to this BD person, neither they will have any plans for this BD person (they will only have expectations).

Now this BD person will go to market to identify the opportunities (in simple words to get leads) and because the lead generation is a separate function which takes its own cycle our BD person might not be able to close any deals in the first 3-4 months because he is spending most of the time in generating a lead.

The company will start to realize “we are paying so much salary to this BD person & he has not got us any deal in the last 2-3 months”. From this is where the conflict starts. So whose mistake is this?

Obviously it’s the company’s mistake because how can you expect your BD person to generate revenue/win new deals without giving quality leads? Have you given your incoming leads to this BD person?

The ways to overcome this never ending problem is the companies have to figure out a right strategy & role for the BD person.

If you are expecting the BD person to close deals & get revenue for the company you need to make sure you are giving quality leads (including your incoming leads) to your BD person so he can pursue that lead, qualify it, understand the requirements, create solution, approach & proposal, negotiate, follow up, win the deal and get the MSA or SOW signed.

If you do not have enough leads then either strengthen your marketing effort or hire a lead generator (junior level people) instead of hiring an experienced BD person.


If you hire an experienced BD person with high salary & expect him to do everything from lead generation to deal closure that’s the biggest mistake you would have made. Because you will end up in paying someone a lacs of money for cold calling, emailing & lead generation instead of paying such high money for closing deals & getting revenue for your company.

In the entire sales cycle the lead generation constitutes to only the first 10%. The remaining 90% is the actual Sales/BD role which involves converting that lead into a sales closure (Even the most popular CRM’s in the world have allocated this percentage). So use your experienced BD person to perform the later 90%. This is the only way how you can create a very successful sales eco system in your organization.

Did you like this topic or do you have a different opinion to share? Please leave a comment below or write to us at contact@therealpictures.com

Check Also

Angular 5 for startups

Angular 5 for startups What are the latest features in Angular 5 and Why developers likes it

The famous Javascript based framework is back again with latest version. Now with more interesting …


  1. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    • Dear Lavonda,

      Thank you for your appreciation. We are thrilled to hear what had happend as you explained :) Sure we will keep updating our blog with more such work.

      The Real Pictures Team

  2. Great post! We’re a successful software design and development company specializing in creating e-commerce Websites, iPhone, Android, and windows 8 applications, facebook applications, Internet marketing (SEO/SEM/SMO and PPC campaigns)

  3. Magnificent site. Lots of helpful info here. I’m sending it to several friends ans additionally sharing in delicious. And obviously, thank you on your sweat!

  4. Very informative post.Much thanks again. Will read on…

  5. Hi Good information, I just coming the blog to retrieve an stimulus or else an motivating information. Cool post, be grateful for distribution. Julia

  6. I’ve recently started a blog, the information you provide on this website has helped me greatly. Thank you for all of your time & work. “One of the greatest pains to human nature is the pain of a new idea.” by Walter Bagehot.

  7. Hi Nice Day for you, I just inspecting the article for try to find an idea or else an interesting post. Nice topic, thank you for sharing. Eddith

  8. Ive been exploring for a little bit for any high-quality articles or weblog posts in this kind of area . Exploring in Yahoo I finally stumbled upon this site. Studying this info So i am happy to express that Ive a very excellent uncanny feeling I found out exactly what I needed. I such a lot no doubt will make certain to do not disregard this site and provides it a glance on a relentless basis.

  9. Excellent goods from you, man. I have remember your stuff previous to and you’re just extremely great. I really like what you have obtained here, certainly like what you are saying and the way by which you are saying it. You’re making it entertaining and you still take care of to stay it wise. I can’t wait to read far more from you. That is really a great website.|

  10. Hey, you used to write excellent, but the last few posts have been kinda boring… I miss your tremendous writings. Past several posts are just a little out of track! come on!

  11. I was wishing that after it tripped one that this topic would just self implode but I guess that’s just wise thinking. I guess next time.

  12. Thanks for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply couldn’t come across. What a great web site.

  13. So beautiful and helpful article. I think this post composed of with some learning and acquiring lot of things.

  14. Great website you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics discussed here? I’d really love to be a part of group where I can get comments from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Thanks!|

  15. Some truly nice and useful information on this web site, as well I believe the layout contains superb features.

  16. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently fast.

  17. I am also writing to make you be aware of what a brilliant discovery my wife’s child gained studying your web page. She came to find some pieces, which included what it is like to have an amazing helping mindset to have certain people completely know a variety of impossible topics. You undoubtedly surpassed readers’ desires. Thank you for providing those valuable, trustworthy, explanatory and even easy thoughts on your topic to Emily.

  18. Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently fast.

  19. I must thank you for the efforts you have put in penning this site. I am hoping to check out the same high-grade content by you later on as well. In truth, your creative writing abilities has inspired me to get my own, personal blog now 😉

  20. This was described a long time ago and I suggested. Over the past few weeks though it became suggested that the industry people was getting integrated with this initiative. Archiving this can be best for everyone.

  21. Simply wanna input on few general things, The website pattern is perfect, the articles is rattling superb : D.

  22. “this is very interesting. Thanks for that. We need more sites like this. I commend you on your great content and excellent topic choices.”

  23. Respect to website author, some good selective information.

  24. I do accept as true with all the concepts you’ve presented in your post. They are really convincing and will certainly work. Nonetheless, the posts are too brief for newbies. May you please extend them a little from subsequent time? Thank you for the post.

  25. Hey there! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really enjoy your content. Please let me know. Cheers|

    • Dear User,

      You can quote a brief of our articles (initial 2-4 lines) & give a link back to our site for further reading.

      The Real Pictures Team

  26. You are so interesting! I do not suppose I’ve truly read anything like that before. So wonderful to discover someone with some genuine thoughts on this topic. Seriously.. thanks for starting this up. This website is something that’s needed on the internet, someone with a bit of originality!|

  27. Thanks in favor of sharing such a good thought, article is good, thats why i have read it entirely|

  28. Hello, I enjoy reading all of your article post. I wanted to write a little comment to support you.|

  29. I dugg some of you post as I thought they were very beneficial very beneficial

  30. What’s happening, well put together web site you’ve presently.|

  31. Sherwood Samborski

    This is really serious, You’re an incredibly efficient writer. I have joined with your feed and also will enjoy finding your incredible write-ups. In addition, I have shared your blog post with our social networking sites.

  32. Thanks for the auspicious writeup. It actually was a leisure account it. Glance complex to far delivered agreeable from you! By the way, how could we keep in touch?

  33. you’re really a good webmaster. The website loading speed is amazing. It seems that you’re doing any unique trick. Also, The contents are masterpiece. you’ve done a great job on this topic!

  34. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything. Do you have any points for newbie blog writers? I’d certainly appreciate it.

  35. Excellent post. I used to be checking continuously this blog and I am inspired! Extremely useful information particularly the remaining phase :) I deal with such information much. I was seeking this particular info for a very long time. Thank you and best of luck.

  36. Hello, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any support is very much appreciated.

  37. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.

  38. Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

  39. Genuinely it’s very useful post and that i pick to read these techniques and in addition I is going to be having a go and a lot of thanks sharing such kind of techniques please ensure that it stays sharing.

  40. Backyard blogs these days with a small amount information. We’re glad when your blog has something helpful to convey.

  41. Thanks a lot for giving everyone remarkably marvellous possiblity to discover important secrets from here. It is always so pleasing plus full of amusement for me personally and my office fellow workers to visit your website on the least 3 times in 7 days to see the new issues you have. And lastly, I’m just always pleased with all the beautiful techniques you serve. Selected 1 facts in this posting are easily the most beneficial we have all had.

  42. “Great Blogpost! Hello there! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying_ your blog and look forward to new posts.”

  1. Pingback: 他妈的谷歌

Leave a Reply

Your email address will not be published. Required fields are marked *